Founded in 2012 as a California Benefit Corporation, Yerdle has been called a “sharing economy powerhouse” by Fortune magazine for its innovative approach to recommerce. Yerdle began as a used goods marketplace, helping 950,000 members share more than 1.2 million items, from jackets to tents. Today, Yerdle works with leading brands to develop white-label resale channels that take back control of the secondary marketplace, deepening customer engagement, increasing profit and helping the planet by advancing the circular economy.
Yerdle is led by CEO Andy Ruben, whose experience in retail, consumer products, strategy and sustainability spans more than two decades. He served as Walmart’s first-ever chief sustainability officer and led the retailer’s e-commerce strategy, private brand and omnichannel initiatives prior to co-founding Yerdle.